SCALING BRANDS THROUGH
DATA-DRIVEN DESIGN & VISUAL STORYTELLING

SELECTED RECENT WORK

BEYOUNG BRANDBOOK

A 300+ Page Brandbook

Brand Identity • Packaging • Campaign Design

Team: Rohit Tembe, Harshul Gaur, Nayan Pamecha, Ananya Bhati

Oasis Audio approached me at the pre-launch stage with a clear vision: to position themselves as the refined alternative in a crowded headphone market. The challenge was to create a brand system that felt premium without being pretentious, and minimal without being cold. I developed a complete visual language built around high contrast, precise typography, and gradient-based motion graphics. The identity system included logo suite, brand guidelines, packaging design for three product lines, e-commerce assets, and launch campaign materials. We kept the palette strictly monochrome with strategic uses of soft glow effects to suggest 'afterglow' moments in sound. Every touchpoint, from the unboxing experience to social templates, was designed to feel cohesive and intentional.

VACATION EDIT 2026

Portable Music Player

Photography • Performance Marketing • Social Media

A tactile, almost analog-feeling product identity for a digital-first brand. Clean product renders, precise iconography, and a flexible layout system for web, print, and packaging.

Dune Devices wanted to bring back the joy of focused listening in an age of distraction. Their portable music player needed a brand identity that honored analog tactility while embracing digital precision. I built a system around geometric simplicity, restrained color (black, white, one accent), and ultra-clear iconography. The identity translated seamlessly across contexts: sleek product renders for their site, embossed packaging details for retail, and modular UI components for their app interface. I also developed a comprehensive brand book and asset library so their internal team could maintain visual consistency as they scaled. The result feels intentional, timeless, and refreshingly un-tech-bro.

Emailers at ANGARA

Soft Essentials Line

Brand Identity • Photography • Packaging Design

Subtle, light-driven photography and a quiet typographic system to position Opal as a calm, trustworthy skincare brand. Deliverables included logo, bottle labels, and e-commerce visuals.

Opal came to me with a clear ask: their skincare line was gentle, effective, and ingredient-focused, but their visual identity felt generic and overlooked. I redesigned everything from the ground up, starting with a new logotype that felt softer and more considered. The photography direction emphasized natural light and minimal styling—no aggressive shadows or clinical backdrops. I designed a label system that worked across multiple product formats (bottles, tubes, jars) while keeping a unified look. Typography was kept quiet and elegant, letting the imagery breathe. We also created a full suite of e-commerce assets, including lifestyle photography, product detail shots, and social templates. The rebrand helped Opal feel less like a commodity and more like a trusted ritual.

ABOUT

Rohit Tembe

There's a version of this story that starts with awards, credentials, and job titles.

But here's the version that actually matters to me.

I started as a photographer and graphic print maker, learning the craft with my hands, literally pulling prints through limestones and zinc plates at Bharat Bhawan. I've taught at design institutions, helped universities develop their curriculum, built photography communities, and once co-founded a blood donation network just because someone had to.

That restlessness, the need to build things that matter, is what's shaped every role I've taken since.

Over 14+ years, I've led creative teams across FinTech (KreditBee), HealthTech (Phable), E-Commerce (Angara, Beyoung), and FMCG (N Ranga Rao & Son's Cycle Pure, Soulveda). I've been responsible for everything from a brand's first logo to its national TV campaign and for the performance numbers that justify every rupee spent.

I don't think of myself as just a "creative" or just a "marketer." I sit in the space between, where the brief, the insight, the story, and the metric all have to align. That's where the interesting work happens.

EXPERIENCE

Design Manager

Beyoung Folks Pvt Ltd

AGM - Creative

Angara

Creative Head, Sr Director Marketing

Terrels Tech 
Parent to Apps like
PhableCare

Currently

2023–24

2020–22

Legacy

What people feel about Rohit Tembe (LinkedIn Reviews)

Ishan Bose

CMO, KreditBee, TEDx Speaker,
HT Mint Youth Marketer of the Year

Rohit joined KreditBee as a Creative Head in July 2019, a time when we were looking to ascend our Performance Marketing initiatives to fast-track our overall growth. What I particularly liked about Rohit was that within weeks of joining, he took complete ownership of the creative gamut of things at KreditBee with respect to Marketing & Business initiatives. One can count on Rohit as someone who is willing to go out of their way to support and drive initiatives in a fast-growing entity. Also, apart from being a hard-working individual, Rohit is very good with people and knows how to manage teams to drive outcomes. I am sure Rohit would do well in setups that require ownership and provide him the creative freedom & space to yield his magic.

Tanushri Indoria

Podcast Host "Jab Dekho Tab"
Previously: Social Media Manager, NR Group

Rohit is an exceptional professional with a unique blend of creativity and analytical skills. During my time working alongside him at N Ranga Rao and Sons (NR Group), I learned a lot from his expertise. His ability to convert visual communication into marketing communication is truly remarkable. Not only does he view it from a marketing perspective, but he also understands the purpose, emotions, and intentions behind it. This understanding helps him create concepts that work better than most. Rohit stays up to date with the latest trends and software and is passionate about his work. In addition to his technical skills, he possesses excellent leadership qualities. With his straightforward, no-nonsense approach, he is an outstanding mentor, manager, and colleague to have in the workplace.

Pooja Pandey

Co-Founder at Studio of Some
Previously: Sr Content Writer, PhableCare

Rohit was an incredible mentor to the creative team at Phable and me. He made sure all processes were set up and being followed, both internally and externally. I knew I could go to him for the silliest of doubts, and he would take time out to make sure the brief was clear in my head. But most importantly, he would always defend the team and stand up for all of us as the Creative Head. It was great to be a part of his team, and I’m glad I had the opportunity to work with him. Thank you, Rohit!

Sudipta Ota

Creative Lead @ Moxo
Previously: Post Production, NR Group

Rohit was my manager for about 2 years. I have worked with him on many projects throughout his tenure. I had the pleasure of working with a leader who was both my mentor and a friend. He led the team with realistic goals and gave clear instructions and feedback. He instilled confidence and positive energy in everyone on his team. I would love to have the opportunity to work with him again.

Saumyaa Jain

Founder at Studio of Some
Previously: Sr Designer, PhableCare

Worked with Rohit for only 6 months, but hands down, one of the best creative heads I have ever had. His leadership and direction is unmatched.

Deepak Sharma

Senior Manager - Digital Marketing at illumine
Previously: Performance Marketing, PhableCare

I had the pleasure of working closely with Rohit during my tenure at Phablecare and can confidently say that he is highly skilled and talented creative professional. As Creative Director, Rohit consistently demonstrated a deep understanding of the brand and an ability to develop innovative concepts and ideas. Rohit's ability to think outside the box and come up with fresh ideas was truly impressive.

The Strategic Creative Process

I combine the eye of a Designer & Photographer with the brain of a Brand Strategist & Marketer. My process ensures that every design choice is backed by data, powered by the latest AI technology, and designed specifically to help your business grow.

STEP 1

Discovery & Deep Dive

Before a single pixel is moved, I start with the "Why." I analyse the business goals, target audience cohorts, and market trends.

• Stakeholder Interviews: Understanding the product vision and brand objectives.

• Market Research: Analysing competitors and identifying gaps in the current visual communication.

• Data Audit: Reviewing existing performance metrics (ROAS, CTR, AOV) to identify areas for optimisation.

STEP 2

Strategy & Conceptualization

This is where I act as the "Brand Guardian". I translate complex business requirements into a creative strategy.

• Mood Boarding & Visual Language: Defining the cinematic aesthetic and emotional tone, often utilising AI tools like MidJourney for rapid concepting.

• Design Thinking: Applying empathy-driven frameworks to solve user pain points while ensuring brand consistency.

• Workflow Mapping: Setting clear project milestones and pipelines for the creative and copy teams.

STEP 3

Design & Iteration

Design is an iterative loop, not a linear path. I focus on creating assets that are both high-quality and high-performance.

• Rapid Prototyping: Using tools like Figma and Adobe XD to visualize the user journey and interface.

• Visual Asset Creation: Crafting photorealistic imagery, video creatives, and marketing collaterals that capture attention.

• Cross-Functional Collaboration: Partnering with UI/UX and engineering teams to ensure designs are technically feasible and user-friendly.

STEP 4

Optimisation & AI Integration

I use modern technology to remove the guesswork from design.

• AI Heatmap Analysis: Predictive testing to see where a user’s eye will travel before the campaign even launches.

• A/B Testing: Creating multiple variations of creatives to see which specific visual or copy element drives the highest conversion.

• Automated Workflows: Leveraging Generative AI to scale production without losing the "human touch" or brand quality

STEP 5

Launch, Measure & Scale

The process doesn't end at delivery. I monitor the real-world impact to ensure the creative is working as hard as the media spend.

• Performance Tracking: Monitoring ROAS and conversion rates to measure the success of the campaign.

• Refinement: Using live data to tweak and "level up" the creatives for better long-term ROI.

• Documentation: Establishing brand guidelines and "best practices" to ensure consistent growth for future projects.

SERVICES

What I can help you create

I work with brands at launch, rebrand, or "we've outgrown our look" moments. Projects are tailored, but most fall into these service areas:

Brand Identity

From logo to full visual language: typography, colour palette, layout rules, and brand guidelines that keep everything consistent and recognisable.

Digital & UI Design

High-fidelity web and product interfaces designed with clarity and usability in mind, ready for handoff to your development team.

Packaging & Print

Labels, boxes, inserts, and physical touchpoints that feel as considered as your product — including print-ready files and mockups.

Launch & Content Design

Social templates, pitch decks, campaign visuals, and ad creatives so your new identity shows up beautifully from day one.

Not sure where to start? Book a consultation to talk through scopes and timelines.

180+

Design projects completed

96%

Client satisfaction rate

8+

Years of experience

LET'S WORK TOGETHER

Ready to give your brand its next chapter?

If you're planning a launch, a rebrand, or simply need a design partner who cares about the details, I'd love to hear what you're working on. Share a bit about your project and I'll get back to you with next steps.

All rights reserved © 2026

rohit.tembe@gmail.com